It's certainly easy to remember the name, and with a central Amsterdam location, it's also easy to find. What really stands out, though, is the hotel's commitment to art. The rooms themselves are designed as artworks, with creative input by the Collaboration-O, founded at the Eindhoven Design Academy.
The rooms, hallways, and lounge area feel like an exhibition, and there is plenty to look at. Check out the creatively named suites: Fading Colors, Crisis Free Zone, Printed House, Mr. and Mrs. De With, and Crow's Nest.
A personal favorite is the bookcases that hide secret chambers where you can feel like a treasure secured for the night.
The interior bedding is lush and comfy. Breakfast is served at the doorstep of an antique tram cart, but that shouldn't surprise you anymore.
The Bar Hotel Not Hotel has walls made from steel, mirror, and wood fixtures. It's got drinks, Italian sandwiches, and a good vibe served till midnight.